Fashion for the colour lover, no matter the season or trend...

Pronounced with a silent ‘g’- GBEMi was founded in the summer of 2014 by designer Alice Oluyitan. Influenced by London’s street wear cool and 1960s style, Alice set out to design a capsule collection of colourful luxe- essentials for the vibrant modern-day woman.

Meet The Founder... 

 Alice Oluyitan began her fashion education at the University of Brighton where she studied fashion with business studies. Since graduating in 2012 she has worked in the fashion and beauty industry working in the design and marketing departments where she has learnt the in and out's of building a successful fashion brand. 

Alice has always loved Colourful fashion and is inspired by the beautiful colourful collections from Milan and emerging London designers. She absolutely loves listening to podcasts and this inspired her to start the official GBEMi podcast called #WearYourDreams.

Alice is a woman of faith which plays a big part in the design aesthetic of the brand, which encapsulates a sense of Heaven. To read more about Alice and check out the official GBEMi podcast, go to





We are proud to support British Manufacturing, all our dresses are made in a lovely factory in North London.