GBEMi (pronounced with a silent G) is Alice Oluyitan a London based designer recently graduating from the University of Brighton. She studied fashion design with Business studies and has interned for Matthew Williamson. Her Autumn/ winter ’13 graduate collection entitled Happy House was created to express her personal vision on the future of people homes, which she believes will look kind of like…

“A Techni- coloured pleasure dome, a vibrant recreation centre, a domestic amusement arcade, somewhere that will free the spirit, delight the senses and unleash the personality”

The collection takes inspiration from colour psychology, art , sportswear, tents, 1950s outerwear and product design.

Garments are made to embody a techni-coloured, recreational pleasure Dome, an oversized home full of happiness and fun. Each garment is made with beauty and simplicity. The designs combine extreme shapes with juxtapositions of vivid and muted colour ways making the collection experimental, unconventional but still very wearable and contemporary.